Nathan FieldOn Skool, you sell access: to your community, to paid levels inside it, and to courses and calls. If you are asking what can you sell on Skool before you start, the short version is memberships (monthly, yearly or pay once), free and paid tiers, and single courses for a one-time price. Skool does not sell physical products, and it has no store for files on their own. Every Skool fact here was checked on skool.com and Skool's help centre on 3 October 2026.
Skool lets you charge for access to your group and its courses. You can sell a monthly or annual membership, a free plan with paid upgrades, two or three paid tiers, one-time access to the whole group, or a single course for a one-time price. Skool's help centre describes no way to sell physical products or standalone downloads.
What can you sell on Skool? Every option in one table
Skool's article on setting up pricing for the group lists five pricing models. Its one-time course purchases article adds a price on a single course. Skool's payout article sums it up: you get paid "whenever you make money by selling memberships or courses within your group."
| What you sell | How it is priced | Which plan |
|---|---|---|
| A free community | Free: no price to join | Hobby or Pro |
| A monthly membership | Subscription: a monthly price, optional 7-day free trial for members | Hobby or Pro |
| A yearly membership | Subscription: a yearly price, or monthly and yearly side by side | Hobby or Pro |
| A free plan with paid upgrades | Freemium: free to join, with 1-2 paid upgrade tiers | Hobby or Pro |
| Two or three paid levels | Tiers: 2-3 paid tiers, each with its own price and benefits, optional 7-day free trial | Hobby or Pro |
| Pay-once access to a whole group | 1-time: one price to join | Hobby or Pro |
| A single course | Buy now: a one-time price on that course | Hobby or Pro |
| A paid call or event | The event is open only to buyers of a course, or to a tier | Hobby or Pro (webinars are Pro only) |
None of Skool's pricing, course or event articles limits these options to Pro, and the pricing page lists unlimited courses on both plans. The plan changes the fee on each sale, plus a few Pro-only extras covered below. If your offer fits one of these rows, you can try Skool free for 14 days (affiliate link) and set it up before you pay anything.
Memberships: monthly, yearly or both
A subscription group is the standard paid community. In Skool's settings, the Subscription option reads "Charge monthly, annual, or both". You type in the prices yourself. In Skool's own example, the group costs $9 a month or $90 a year. Members can switch plans from their own group settings, and an upgrade is charged straight away, with credit for time already paid (proration rules).
Free trials for members
Skool says a subscription group can "offer a 7-day free trial to your members." The same "7-day free trial" switch appears on the Tiers settings in Skool's screenshots, and the help centre shows no other trial length. A member on a trial can skip it and pay early (changing plans). Skool's analytics count trial members as members but leave them out of your monthly recurring revenue (MRR). This is separate from the 14-day free trial Skool gives you, the owner.
Free groups, and changing your price later
A free group "lets you have members join for free." It can still sell courses one at a time, as shown below. If you start charging later, Skool's Payments FAQ says existing members are "grandfathered on the price they're currently paying; this could be free."
Free and paid levels: Freemium and Tiers
Both let one group sell more than one plan:
- Freemium is "a free plan and a paid plan for the same group." Members can upgrade from inside the group at any time. The settings say "Free to join with 1-2 paid upgrade tiers".
- Tiers are all paid: "Tiers has all paid plans, whilst freemium has one free plan." The settings say "2-3 paid tiers", and Skool's screenshots name them Standard, Premium and VIP.
Each plan has a price (monthly, yearly or both) and a list of benefits you write. Here is what you can put behind a tier:
- Courses. Set a course to Private and a Tier access option appears (course permissions).
- Calls and events. An event can be open to members on or above a tier. Set it to Standard and Premium and VIP members get in too. Set it to VIP and only VIP members do (event permissions).
- Anything else you promise. Skool's example VIP card lists "VIP one on one calls" as a benefit. Delivering it is up to you.
One downside. When a member moves down, from VIP to Premium or Premium to Standard, Skool says the higher plan's deliverables "would be revoked instantly". Our guide to Skool membership tiers walks through the setup.
One-time sales: the whole group or one course
Pay once to join
The 1-time model charges a single price to join the group. Skool says it is "Good for lifetime access courses, pop-up groups, and seminars." If you run a group in intakes, Skool's Close doors setting stops new people joining, while existing members keep their access and keep being billed.
Sell one course for a one-time price
This is Skool's Buy now option, for "one-time purchases, in-classroom purchases, event sales, or upsells in your program." It works in a free group or a subscription group. A course can also be set to Buy now or tier access, so a VIP tier can include a course that others buy. Skool's steps:
- Build and publish the course in your Classroom first.
- Open the course settings with the Edit course option.
- Select Buy Now, set a one-time price for the course, and click SAVE.
You must connect your bank account before you can set a price. Buyers get instant access. Sales show as "1-time sales" under SETTINGS, then Dashboard, and you can filter members by the course to see who bought it. Our guide on how to create a course on Skool covers building the course itself.
Paid calls, events and coaching
Skool's event permissions article answers "How to have a paid event in your group?" with two ways:
- Sell a Buy now course, then set the event so only members in that course can join.
- Use Freemium or Tiers, and open the event only to one tier, for example VIP.
Events can run on Skool Call, which Skool says is "included in both plans", or on Zoom or Meet, or at a physical address for an in-person meetup (creating an event). Webinars are "a Pro plan feature". Skool's help centre describes no booking calendar for one-to-one sessions, and no way to charge for a single session on its own.
If you sell high-ticket coaching on a sales call, check Growth Boost. It is Skool showing your group at the top of its search and running ads for it, for a 30% commission on paid members it brings you. Skool's Growth Boost article says it "is not recommended for high ticket sales" and to turn it off "if you sell members via a sales call or via a sales funnel." It is on by default, under SETTINGS, then Discovery.
What you cannot sell on Skool directly
Everything above is access to something inside a group. For these, Skool's help centre describes no way to sell them directly:
| What you want to sell | What Skool's help centre describes |
|---|---|
| Physical products or merchandise | Nothing. Skool sells access to your community and courses. |
| Ebooks, templates and other files on their own | No file store or download product. A file can go on a Classroom page. |
| A single coaching session | No booking or one-session checkout. Paid calls go through a course or a tier. |
| Your Skool community | An ownership transfer, on Pro only. No sale process. |
Ebooks and other files
Skool's article on uploading a PDF or any document says a document "can be shared with your group members as a viewable or downloadable asset," added to a Classroom page with Add resource file. A course can also carry a Buy now price. Skool does not call this selling an ebook. What it documents is a file inside a course, and the course is what members pay for.
Selling a Skool community
Skool's help centre covers handing a group over, not selling one. Its transfer article says "Group ownership transfer is supported only on the Pro plan," and the new owner must be an admin first. Any price is between you and the buyer. Our guide to transferring a Skool community covers the steps.
What Skool takes from each sale
Skool charges its fee per transaction, on memberships and course sales alike. These figures come from its pricing page and Payments FAQ.
| Hobby | Pro | |
|---|---|---|
| Plan price | $9 a month | $99 a month |
| Fee on each sale | 10% + 30c | 2.9% + 30c up to $899, 3.9% + 30c above $900 |
| Skool's example: a $9 a month membership | You get $7.80 | You get $8.40 |
| Our maths: a $100 one-time course | You get $89.70 | You get $96.80 |
| Owner free trial | 14 days | 14 days |
- Prices are in US dollars. "All subscription prices on Skool are in USD. Members pay in USD."
- EU members pay VAT on top. Skool is the "merchant of record" and adds VAT at checkout, when someone joins and on one-time purchases (VAT FAQs).
- There is a ceiling. "Skool's current transaction limit is up to $100,000 USD per charge."
- Payouts are weekly. "The available balance is paid out every Wednesday directly to your bank account," in your local currency.
Some selling tools are Pro only. Member affiliates are "only available on the Pro plan", including affiliate commission on a paid course (member referrals). Webinars and the Zapier invites that give access to chosen courses are Pro only too. Our Skool pricing guide works out when Pro costs less overall.
The honest downside: Hobby's 10% fee comes off every membership and course you sell, so it grows with your sales. And if your business is physical products, or files sold on their own, Skool is not built for that.
So, what can you sell on Skool?
Access, in a few shapes: a free group, a monthly or yearly membership, a free plan with paid upgrades, two or three paid tiers, a one-time price for the whole group, single courses with a Buy now price, and calls tied to a course or tier. What you cannot sell on Skool directly is anything physical, or a file or session on its own. If that matches what you plan to sell, you can start a Skool community here (affiliate link) and test your pricing during the 14-day trial.
FAQ
Can you sell courses on Skool?
Yes. You can sell a single course for a one-time price with Skool's Buy now option, inside a free or subscription group. You can also include courses in a paid membership or lock them to a tier. Members get access as soon as they buy, and the sale shows as a 1-time sale in your dashboard.
Can you sell ebooks on Skool?
Not as a product on its own. Skool's help centre has no ebook store or download product. It does let you add any document, such as a PDF, to a Classroom page as a viewable or downloadable file, and a course can carry a one-time price. The file sits inside the course that members pay for.
Can you sell physical products on Skool?
Skool's help centre describes no way to sell physical products or merchandise. Skool sells access to your community and courses, including paid tiers and calls. Its payout article describes your income as money from "selling memberships or courses within your group." There is no shop, product listing or delivery feature in Skool's help articles.
Can you sell a Skool community?
Skool's help centre explains how to transfer ownership, not how to sell. Transfer works only on the Pro plan, and the new owner must be an admin first. After the transfer, the group is archived until the new owner adds payment info. Any price is agreed between you and the buyer, outside Skool.
Can you sell coaching on Skool?
Yes, as access. Skool shows two ways to charge for a call: sell a Buy now course and open the event to its buyers, or open the event to a Freemium or Tiers plan. Its help centre describes no booking calendar for one-to-one sessions. Skool Call is included on both plans, and webinars are Pro only.
Can you offer a free trial on Skool?
Yes, to members of a subscription or tiered group. The setting is a 7-day free trial, and members can skip it and pay early. Freemium works differently, because its free plan is the way in. As the owner, you also get a 14-day free trial of Skool before Hobby or Pro starts billing.
We may earn a commission if you start a Skool community through a link on this page. It costs you nothing extra, and it does not change what we write.