Skool Success Stories: What the Top Groups Have in Common

Skool success stories are easy to find, because Skool tells them itself. Its YouTube channel, Skool News, keeps featuring groups it says earn six or seven figures a month. This post gathers the Skool success stories from those episodes. Every income figure is Skool's claim, with the episode and the date. These are the top results Skool chose to feature, not typical results. The useful part is not the money. It is the patterns Skool's own team draws from these groups.

The success stories Skool has featured

Skool News is Skool's own channel. In Skool News #63 (30 Jun 2026), Skool's team said it looked at every group making $100,000 a month or more, a level it calls platinum, to find what they have in common. Here is what Skool has said about the groups it featured. None of these figures are ours, and we cannot check them.

In Skool News #58 (26 May 2026), titled "11 Skools making $1,000,000+ per year", Skool added a spread of plainer niches: business training for plumbers at $197 a month, cycling at $99, trading for women at $35, and a mentorship for barbers. Skool's team said it has hundreds of groups past the million-dollar mark and picked a random sample.

The figures also move. In #63, Skool put Ym Babie at about $150,000 a month. Her interview title in September says $170,000. Read each one as a snapshot on the day Skool said it.

What the top groups have in common, according to Skool

Skool's team draws the same few lessons in almost every one of these episodes. Here they are in our words, with where each one came from and what Skool's help centre says today.

1. One traffic source, pointed straight at the about page

This is the lesson Skool pushes hardest. In #63, Skool's team says Nick Saraev's traffic comes from YouTube, Ym Babie's from Instagram, and the health group's from Instagram and YouTube. Each one puts the Skool about page link in the bio, in video descriptions and in stories. There is no link tree and no email funnel in the middle. Skool compares it to a magnifying glass: all the light on one point.

Skool backs it with numbers from its own data. It says the average group making $100,000 a month gets about 43,000 visits a month to its about page, and almost all of them get between 10,000 and 100,000 (Skool News #63, 30 Jun 2026). In the same episode, the host sums it up as "Traffic equals money."

The help centre adds a practical reason. Skool's traffic sources article says link-in-bio tools, redirects and URL shorteners strip the traffic source, so those visits show up as "Direct". Linking the about page itself keeps your Growth tab honest about where members come from.

Skool also sends traffic of its own. In his September interview, Nick Saraev says just over a quarter of his traffic now comes from Skool, and the host says Skool brings owners about 30% of their members on average. Our Growth Boost guide explains what Skool charges for the members it finds you.

2. More traffic before a better conversion rate

Skool says the average about page conversion rate for these $100,000-a-month groups is 2.1% (Skool News #63, 30 Jun 2026). Its point is that the top owners do not stop to polish a page that converts at 2%. They send more people to it. Skool's team calls them maximizers, as opposed to optimizers who tweak plugins and funnels with little traffic.

The interviews match. Ym Babie says her about page was a few sentences and a generic picture for a long time. Nick Saraev says his first about page video was him talking plainly for a long time, and it converted well.

3. A clear promise and clear packaging

Nick Saraev's group is not sold as "learn AI". It promises one result you either get or do not: land your first AI automation client in 90 days, or get your money back. He says the refunds cost him a few percent and the promise brings in far more than that.

In Skool News #56 (12 May 2026) and #58, Skool's team says most groups are bad at explaining what they are about. Their advice:

• Make it obvious at a glance. The group card in Discovery and the about page should say what the group is before anyone reads a word. A dance group shows someone dancing.
• Test it on fresh eyes. Show it to someone with no context and see what they think it is.
• Check the basics. One host shared a checklist: the niche, the outcome, how you get there, proof, and what members actually get.

One thing has changed since. In #63, Skool warned owners to take links off their about pages. Skool's about page article (updated 15 Jul 2026) now says links in the about page description will not work at all.

4. There is no single right price

Skool's examples run from $9 a month to about $1,700. The lesson Skool draws in #56 is about who pays, not the number. Both groups racing to $1,000,000 a month sell to people who already run a business, and Skool's team says that is why they can charge so much and still keep members. In #58, Skool's team says it sees groups making millions in every category and at every price point, though money, tech and AI groups tend to earn more.

The owners changed their prices as they went. Nick Saraev says he started at about $46 a month and raised it to $184, and that he would not raise it that far again. Ym Babie moved from a yearly price to three monthly tiers. Skool's pricing article lists every option: subscription, freemium, tiers and one-time payment. Our guide to Skool membership tiers covers how tiers work.

5. Start with the bare minimum

Neither interview owner launched with a full course. Nick Saraev says he opened with a short 14-day plan and one call a month on the calendar, invited 20 or 30 people as testers, and asked them what was wrong with it. Then he quietly added the link to his video descriptions. Ym Babie says she ran her group with one ebook and herself for about a year and a half, then built modules as members asked for them.

Both Skool plans come with a 14-day free trial, so you can start a Skool community (affiliate link) and build the bare version before you pay anything.

6. The owner shows up, in person, every day

Skool says 80% of the owners making $100,000 a month have the fire emoji next to their name (Skool News #63, 30 Jun 2026). In the Nick Saraev interview, the host says the emoji means an owner has been active every day for 30 days in a row. Skool's help centre documents the daily activity chart, but we could not find the fire emoji documented there.

Skool's team also says these owners mostly have no big team, and they do not hand their account to an assistant or an AI to reply as them. Nick Saraev says he replies to most new posts himself each morning. Ym Babie goes live in her group every weekday morning. This lines up with Skool's Discovery FAQs, which list "Active owner and admins" as a ranking boost and "Inactive owner" as a penalty.

7. Free trials: Skool is for them, not every owner agrees

In #56 and #58, Skool's team says a 7-day member trial beats no trial in most groups it has looked at, and puts the average trial conversion at roughly 40 to 50%. Ym Babie disagrees for her group. She says she tried a trial for one weekend, few of those members went on to pay, and she prefers a low entry tier instead. The interview host's answer is that both can work, and traffic matters more. More on this in our Skool free trial guide.

What these stories do not tell you

• Skool picked them. Skool earns a monthly plan fee and a cut of every member payment (Skool pricing), so it has good reason to show its best results.
• Most had an audience first. Nick Saraev had a YouTube channel. Ym Babie says she already had a paid Instagram community before she moved to Skool. The $9 AI video group is the exception Skool points to.
• Skool says so too. In #63, Skool's team said $100,000 a month is a lot of money and that plenty of groups earn far less on far less traffic.
• We cannot check the figures. In #72, Skool says its numbers come from its own data. We have no way to confirm them, and they change from one episode to the next.
• New groups start slow. Skool's Discovery FAQs say a group needs a minimum of members, posts and activity before it shows in Discovery at all.

For the methods and what Skool keeps from each, see how to make money on Skool. If you would rather join a group than start one, our list of the best Skool communities is a better place to begin.

More Skool News episodes with income stories

Skool has run many more of these. We list them by title and date only. We have not summarised them here.

• Skool News #54: "11 Uniquely Profitable Skools" (21 Apr 2026)
• Skool News #48: "This Kid Earns $238,000/month Looksmaxing" (10 Mar 2026)
• Skool News #44: "11 Interesting + Profitable Skools" (3 Feb 2026)
• Skool News #30: "New GOAT: $400k /month?" (7 Oct 2025)
• Skool News #29: "This Witch Makes $23k /month?" (30 Sep 2025)
• Skool News #20: "The GOAT: $300k/mo (no team + 95% profit)" (22 Jul 2025)
• Skool News #11: "He Makes $269k /month on Skool" (20 May 2025)

Our Skool News guide covers every episode.

How to use Skool success stories

Skool success stories are worth watching for the method, not the money. The groups Skool features are outliers it chose, and their numbers are Skool's to prove. The habits are free to copy: one traffic source, a direct link to your about page, a promise people can check, a price that fits who pays, a bare first version, and showing up yourself every day. If you want to try that, you can start a Skool community here (affiliate link).

FAQ

What is the most successful Skool community?

By Skool's own account, a training group for trades business owners, priced at about $1,600 a month. Skool says it became the first group on Skool to make about $1,000,000 a month (Skool News #72, 1 Sep 2026). That is Skool's claim from its own data, and we cannot check it.

How much do the top Skool communities make?

Skool's biggest featured groups make $100,000 a month or more by its account, a level it calls platinum. In the examples in this post, Skool's figures run from about $102,000 to about $1,000,000 a month. These are the top results Skool chose to show, not typical results. Plenty of groups earn far less.

Do you need an audience to succeed on Skool?

Most of Skool's featured owners had one. Nick Saraev built on YouTube and Ym Babie on Instagram. Skool does point to exceptions, like a $9 AI video group it says reached $180,000 a month in 4 months with no audience (Skool News #58, 26 May 2026). Skool's Discovery also needs some members and activity first.

What do successful Skool communities charge?

Anything from $9 to about $1,700 a month in Skool's examples. Skool's team says the highest prices come from groups that sell to people who already run a business. Low-price groups also appear in its list of million-dollar groups, in niches like cycling at $99 a month and trading for women at $35.

Are Skool success stories real?

Skool says its figures come from its own data, but nobody outside Skool can check them. Treat each one as Skool's claim on the day it said it. The figures change between episodes, and Skool picks the best results to feature, so they tell you what is possible, not what is likely.

We may earn a commission if you start a Skool community through a link on this page. It costs you nothing extra, and it does not change what we write.